Protection CRM

Protection, done properly.

Protection advice deserves a specialist CRM. Guided scaffolds, medical underwriting predictions, trust writing autopilot, and provider integrations. For UK advisers who sell real protection, not token policies.

Capabilities

What's in the box.

Protection Advice Scaffold

Structured conversation flow covering every protection need in order: mortgage life, family life, CIC, IP, FIB, whole of life, business, trust.

Medical Underwriting Brain

Predicts per-provider outcomes from disclosures. Standard / rated / decline likelihood across seven insurers.

Trust writing autopilot

Correct trust type selected (absolute, flexible, split). Form pre-populated. Client explanation in plain English.

Provider comparison

Live product comparison across Aviva, L&G, Royal London, Vitality, Scottish Widows, AIG, Zurich.

Application tracking

Every submission, every underwriting query, every on-risk moment — captured.

Commission forecasting

On-risk triggers commission expectation. Clawback windows monitored.

Renewal & lapse

Every renewal tracked. Lapse-risk detection with retention outreach drafted.

Business protection

Key person, shareholder, relevant life — all structurally supported.

FCA-aligned advice

Every recommendation audit-trailed. Regulatory disclaimers applied. Suitability letters protection-specialist.

A look inside

The workspace

Adviser IQ · Protection scaffold · Johnson family
Scaffold
Underwriting brain
Trust writing
Comparison
Submission
On-risk
Scaffold
Underwriting brain
Trust writing
AI insight
Adviser IQ spotted a pattern and drafted the next action — pending your approval.
Real workflows

How firms actually use it.

Advice that covers everything

Open the scaffold. Work through each need with the client. Adviser IQ pulls live product comparisons, fills in the reasoning, generates the suitability letter at the end.

  • 8 need areas covered in order
  • Live product comparisons
  • Reasoning captured per recommendation
  • Full suitability letter output
Integrated by design

Plugged into every major UK protection provider

Direct integrations with Aviva, L&G, Royal London, Vitality, Scottish Widows, AIG, Zurich. Product data live. Underwriting guides ingested.

Ready when you are

See it in your firm.

Book a 30-minute personalised demo. We'll show the feature against your workflow.