Adviser IQ
System Online

Your whole firm.One platform.

Adviser IQ is the CRM built for UK mortgage and protection brokers. Pipeline, AI suitability letters, FCA compliance, fact finds, and a client portal — all in one place.

£600m
Pipeline managed
2,000+
Suitability letters
60+
UK firms
99.98%
Uptime
Intelligence Network
Live · UK Mortgage Market
Mortgage Brain
Whole-of-market sourcing
Microsoft 365
Google Workspace
GoCardless
Twilio
Resend
ElevenLabs
Mortgage Brain
Whole-of-market sourcing
Microsoft 365
Google Workspace
GoCardless
Twilio
Resend
ElevenLabs
The difference

Same letter. In minutes, not hours.

A compliant suitability letter with Consumer Duty narrative, vulnerability assessment, and product rationale.

By hand
Hours
Adviser IQ
Minutes
FCA Consumer Duty narrative included
Vulnerability assessment captured
Adviser tone of voice matched
Audit trail timestamped
£0
Pipeline under management
0
Suitability letters generated
0
UK firms on platform
0%
Platform uptime
Intelligence Engine

AI built for
UK brokers.

Not a bolt-on. Not a generic AI wrapper. Intelligence built into the CRM itself — matching lenders, drafting suitability letters, flagging compliance gaps, and chasing documents. The admin work your team does by hand, done automatically.

adviser-iq · lender-match · live
Live Lender Graph
Evaluating lenders · Real time
The Platform

Every surface. One intelligence.

Pipeline, compliance, client portal, AI engine, communications — unified into a single CRM for your firm.

adviser-iq · pipeline
Pipeline
32 active · £4.2m
+ New
Enquiry 8
Whitfield, S.
£425k
Okonkwo, T.
£290k
DIP 6
Kaur, P. + S.
£538k
Offer 4
Chen, M.
£312k
Patel, R.
£198k
Done 14
Thornton, R.
£680k ✓
Singh, A.
£440k ✓
adviser-iq · ai-engine
Criteria Engine · Live
✅ Kensington — 5.29% 5yr · CCJ accepted
✅ Pepper Money — 5.49% 2yr · Specialist
✅ Vida Homeloans — 5.39% 3yr · 75% LTV
✕ High-street: CCJ exclusion (9 lenders)
▸ Suitability letter generating
adviser-iq · compliance
Consumer Duty assessment
PASS
AML screening complete
PASS
Vulnerability flag check
CLEAR
Suitability audit trail
LIVE
Why we built it

Advisers should be advising.
Not doing admin.

Every hour spent chasing documents, formatting letters, or copying data between systems is an hour not spent with a client. Adviser IQ exists to give that time back.

🇬🇧
Built for UK brokers
Not a US tool with UK bolt-ons. Designed around UK mortgage and protection advice from the ground up.
🛡️
FCA-first by design
Consumer Duty, SMCR, and AML aren't features we added — they're built into how every case flows through the platform.
One system, not seven
CRM, pipeline, fact finds, letters, compliance, and the client portal in one place. No more copying data between tools.
AI Admin
Minutes

Suitability letters
in a fraction of the time.

FCA-compliant suitability letters drafted in minutes, not hours. Consumer Duty narrative, vulnerability assessment, product rationale — all written in your firm's tone of voice, every time. No junior to check. No templates to maintain.

Pipeline
Live
Pipeline
32 active · £4.2m
Enquiry 8
Whitfield, S.£425k
Okonkwo, T.£290k
DIP 6
Kaur, P.+S.£538k
Offer 4
Chen, M.£312k
Patel, R.£198k
Done 14
Thornton, R.£680k ✓
Singh, A.£440k ✓
Lender Match
0.0s
Whitfield · Remortgage £295,000 · 69.4% LTV · Satisfied CCJ
Kensington5.29% 5yrCCJ accepted ✓
Pepper Money5.49% 2yrSpecialist ✓
Vida Homeloans5.39% 3yr75% LTV ✓
Coventry BS5.09% 5yrCap raise ✓
4 matched of 23 checked
Suitability Letter
generating
Your Brokerage
Your FCA number · your firm details
Live
Generated just now
FCA Compliance
100%

Every action,
timestamped forever.

Consumer Duty, AML, SMCR, vulnerability flagging — running continuously in the background. Every decision timestamped into an immutable audit vault. Your regulator will ask how you did it. Your competitors will wonder why they didn't.

100%
Audit trail coverage
Criteria Intelligence
Whole
market

Every case.
Matched in seconds.

Search across the market in seconds. Adverse credit, complex income, specialist cases, new builds, self-employed — matched with the full rationale for every lender that fits, and the reason for every one that doesn't.

Case
Morrison, J. & K.
Purchase · £320,000 · 10% deposit · Self-employed contractor
0.0s
Self-employed income — 2 years SA302
LTV — 90% (10% deposit)
Contractor income — day rate vs accounts
First-time buyer eligibility
Affordability — £78,000 joint income
4 lenders matchedof 23 checked · 2.3s
Halifax
4.87% · 2yr fixed
Day rate × 46 wks · 90% LTV ✓
Nationwide
5.14% · 5yr fixed
1yr SA302 accepted · FTB Help ✓
Coventry BS
5.09% · 5yr fixed
Contractor rate policy · 90% LTV ✓
Virgin Money
4.99% · 2yr fixed
Net profit avg · 10% deposit ✓
HSBC — Requires min 15% deposit at 90% LTV
Barclays — 2yr accounts needed, 1yr submitted
Enquiry
Fact Find
Criteria
Suitability
DIP
Offer
01
Client enquiry received
A new mortgage enquiry lands in Adviser IQ. Client details captured, source recorded, adviser assigned — all in under 30 seconds.
Day 1 · 09:14am
adviser-iq · new-client
New Client — Enquiry
Full name
Sarah Whitfield
Email
s.whitfield@gmail.com
Phone
07700 900 847
Enquiry type
Remortgage
Source
Website referral
Assigned to
Your adviser
AI note: Client mentioned rate expiry in July. Prioritise — 6 weeks to act.
Scroll through the journey
Ready when you are

Dominate
your market.

Book a 30-minute personalised demo. We'll show you exactly what Adviser IQ gives your firm back on day one.