Best CRM for Mortgage Advisers in the UK (2026)

What Is a Mortgage Adviser CRM?

A mortgage adviser CRM is the system an adviser runs every client and case through: the fact find, research and sourcing, the recommendation, the application and completion, then the rate expiry years later. Unlike a generic sales CRM, it is built around regulated advice, so the record it keeps is also the evidence a compliance check or the FCA will ask for.

What to Look For in a Mortgage Adviser CRM in 2026

• The UK advice journey built in: enquiry, fact find, DIP, full application, offer, completion and rate expiry as real stages, not custom fields
• Sourcing integrations: research that starts from the case, with Iress and Mortgage Brain sourcing and L&G Ignite, so nothing is keyed twice
• Suitability letters: drafted from the fact find and the product chosen, then checked and sent for e-signature
• Document intelligence: payslips, bank statements and ID read and filed to the right applicant, with anything that doesn't add up flagged
• A client portal: clients complete the fact find, upload documents and sign from their phone
• Consumer Duty evidence: a file check that shows what was advised, why, and that the client understood it
• Joint applicants handled properly: each applicant's income, documents and fact find kept separate and correct

Mortgage Adviser vs Mortgage Broker CRM: Is There a Difference?

In practice the two terms describe the same thing. Firms call themselves brokers; the individuals giving advice are advisers. What matters is that the CRM supports both: the firm's pipeline, fees and reporting, and each adviser's own caseload, tasks and compliance. See our guide to the best CRM for mortgage brokers for the firm view.

Common Pitfalls

The most expensive mistake is a CRM advisers work around rather than in. If sourcing, letters and documents live in separate systems, advisers copy data between them and the file ends up incomplete. The second is choosing on price per licence alone: a cheaper CRM that misses rate expiries or protection conversations costs more than it saves.

Why Mortgage Advisers Choose Adviser IQ

Adviser IQ is built for UK mortgage and protection advice. Sourcing connects to the case (Iress, Mortgage Brain, and the L&G Ignite partnership, as covered by The Intermediary), suitability letters are drafted from the fact find, documents are read and routed to the right applicant, and the Consumer Duty file check runs on every case. It is priced from £144 per licence per month. See the mortgage broker CRM page for the full feature list.

Frequently Asked Questions

What is the best CRM for mortgage advisers in the UK?

The best CRM for UK mortgage advisers is one built for regulated advice: UK pipeline stages, sourcing integrations such as Iress and L&G Ignite, suitability letters, a client portal and Consumer Duty evidence in one place. Adviser IQ is purpose-built for this.

Does a mortgage adviser CRM integrate with sourcing?

It should. Adviser IQ starts research from the case, so loan, term and property details carry across, and the research is saved back to the client file as evidence.

How much does a mortgage adviser CRM cost?

Most UK mortgage CRMs cost between £30 and £200 per licence per month, and the cheaper end rarely includes AI, sourcing or a client portal. Adviser IQ is £150 a month for a single licence, or £144 per licence for firms of two or more, with everything included and no setup fee.